Methinks Ben don't watch much TV

(For reference, the kids usually watch a DVD in the afternoons - the library has a good selection of kids DVDs which are free to borrow)
This evening, there was cricket on the TV (it only happens a couple of times a year, so I had it on!). Ben sat in front of it for a couple of minutes before it was time to go and have a bath. He decided that he'd watch "three more bowls". One ball and two replays later, he wanted to know "how to turn it off"
"As you usually do, the button on the front of the TV"
"But we need to stop it first!"
"No, it's on TV, so you don't need to stop it!"
"Yeah, the cricket is inside the TV, so we don't need to stop it"